Digital Smile Design is a unique new treatment protocol that goes much further than traditional dentistry. When you choose DSD, you get a custom-made smile that’s in harmony with how you look and how you feel. Are you ready for a smile makeover that doesn’t just change your face, but transforms your life?

We do Digital Treatment Planning
    We do 3D Facial Design
      We digitize your face
        Can you spot a great smile makeover when you see one?
          Transform your smile without expensive or invasive treatment
            Make dental treatment pain free and anxiety free
              We don’t do ‘fake’ smiles
                Everything starts with your smile
                  A new smile can transform your life
                    You can ‘trial’ your future smile
                      Your smile design will reflect the real you
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                        With Digital Smile Design, all treatment begins in the same way - we get to know you, your dental needs and your smile goals. This guides our precise digital planning, which in turn, guides the treatment we perform in your mouth. With a ‘trial smile’, you can even preview the results before we start.

                        Dental Veneers
                          Dental Implants
                            Smile Makeover
                              Invisalign

                                At DSD, we are passionate about combining human skill with digital innovation to make you smile. We believe in the impact of a confident smile and we work with you to create a unique smile that has the power to change your life

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                                Our unique treatment protocol is only provided by an exclusive group of hand-picked, highly trained experts – DSD Clinics. What do they have in common? A desire to make dentistry better. Find your nearest DSD Clinic today to see how Digital Smile Design can give you a new smile you will love.

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                                Find your nearest DSD clinic

                                Not sure if Digital Smile Design is right for you? Answer a few simple questions to see how dental treatment with DSD could address your concerns about your teeth and help you achieve a smile that gives you confidence.

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                                We believe in the power of technology to reveal your healthiest and most confident smile. Working with the latest advances in dental technology, we will find the solution that best suits your dental needs and your goals for your smile, and give you treatment that is often quicker, more comfortable, and more accurate.

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                                DYNAMIC MORPHOPSYCHOLOGY

                                Whether we like it or not, first impressions matter

                                A young man smiling to show his teeth before dental treatment with Digital Smile Design A young man smiling to show his teeth after his dental treatment with Digital Smile Design

                                Have you considered this?

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                                What makes some people appear:

                                • Attractive?
                                • Trustworthy?
                                • Confident?

                                ...and others deceitful, lacking confidence or even aggressive?

                                Two hands holding each other, one from above and one below Two hands holding each other, one from above and one below

                                Sealed with a smile

                                The fact is, first impressions are sealed with a smile. And smiles are way more powerful than you might think. They can reveal far more in a split-second than words ever could.

                                That’s because they’re a powerful link between our internal character and our external appearance. Until now, you were unable to change how they looked. But our clinicians give you the chance to choose a smile that shows the REAL YOU.

                                Inside and out.
                                A young woman with long hair smiling happily to show her new smile after dental treatment with Digital Smile Design
                                A control panel representing how a patient can get the smile they really want with Digital Smile Design. Two movable dials are pointing at the words ‘internal character’ and ‘external appearance’.
                                ? ? ?

                                There is no right or wrong way to reveal your true self!

                                Smile Design balances your external appearance with your internal character. Choose which aspect you want to make an authentic first impression on the world.

                                The way the shape of our face relates to our personality

                                A DSD smile perfectly matches whatever character traits you want it to. Whether that's your deeper, inner self, your physical features, or a confident new you that you've never shown to the world before. The choice is yours.

                                Sealed with a smile

                                The fact is, first impressions are sealed with a smile. And smiles are way more powerful than you might think. They can reveal far more in a split-second than words ever could.   

                                The way the shape of our face relates to our personality is known as morphopsychology

                                A DSD smile perfectly matches whatever character traits you want it to. Whether that's your deeper, inner self, your physical features, or a confident new you that you've never shown to the world before. The choice is yours.

                                So, what do you want your smile to EXPRESS?

                                To really answer this, you need to understand just what makes a smile. Surprisingly, it’s not just about
                                your teeth. We smile with our mouth, our face and our soul. It’s this unique combination that makes our
                                smiles as individual as we are.

                                This process is completed in three steps...

                                1

                                Identify your dominant temperament and character

                                2

                                Discover what your face shape says about you

                                3

                                Define what you want to express with your smile

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                                When we meet someone for the first time, our brains subconsciously make a split-second decision: do I want to get to know this person more? Or should I run the other way?

                                Does your smile match your internal character?

                                Imagine if you had a smile that made people warm to you. A smile that made them instantly understand the real you and the personality you want to project.

                                Our clinicians give you the chance to choose a smile that really shows the world the real you.

                                Here's how....

                                Your Temperament / Character

                                The scholar Hippocrates identified four main temperaments that most people would be aligned with.
                                They are:

                                A sketch of a human face with a blue oval inside it to show its oval shape

                                Melancholic

                                A sketch of a human face with a yellow triangle inside it to show its triangular shape

                                Sanguine

                                A sketch of a human face with a red rectangle inside it to show its rectangular shape

                                Choleric

                                A sketch of a human face with a purple square inside it to show its square shape

                                Phlegmatic

                                The four temperaments as face shapes

                                Oval

                                Triangular

                                Rectangular

                                Square

                                A sketch of a human face with a blue oval inside it to show its oval shape

                                Oval

                                Melancholic

                                This face shape is typically matched with the following qualities.

                                • Organized
                                • Perfectionist
                                • Artistic
                                • Abstractive
                                • Timid
                                • Reserved
                                A sketch of a human face with a yellow triangle inside it to show its triangular shape

                                Triangular

                                Sanguine

                                This face shape is typically matched with the following qualities.

                                • Extroverted
                                • Communicative
                                • Enthusiastic
                                • Dynamic
                                • Impulsive
                                A sketch of a human face with a red rectangle inside it to show its rectangular shape

                                Rectangular

                                Choleric

                                This face shape is typically matched with the following qualities.

                                • Determined
                                • Objective
                                • Explosive
                                • Intense
                                • Entrepreneur
                                • Passionate
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                                Square

                                Phlegmatic

                                This face shape is typically matched with the following qualities.

                                • Diplomatic
                                • Pacifist
                                • Mystic
                                • Spiritual
                                • Discreet
                                • Conformist

                                And it doesn’t stop with the face.

                                It also involves our mouths, our lips, and subtle changes to tooth alignment, shape, color and size. They all have a powerful impact on the way others see us and on the character we portray.

                                Even the shapes of individual teeth can look strong, sensible, dynamic or calm

                                And it's at this level where our smile design experts get to work. By understanding your desires, we can create a smile that brings out your inner character more, enhances the character of your face, or balances the two.

                                Then again, we can also create an entirely new character as well!

                                Oval

                                Triangular

                                Rectangular

                                Square

                                Two oval-shaped front teeth in blue

                                Oval

                                Melancholic

                                People with oval-shaped teeth typically have:

                                • Dominant central incisors
                                • Delicate lateral incisors
                                • Round arches
                                Two triangular front teeth in yellow

                                Triangular

                                Sanguine

                                People with triangular teeth typically have:

                                • An ascendant smile line
                                • Converging axis
                                • Inclined cusps
                                Two rectangular front teeth in red

                                Rectangular

                                Choleric

                                People with rectangular teeth typically have:

                                • Dominant central incisors
                                • Flat incisal edges
                                • Aggressive cusps
                                • Vertical axis
                                Two square-shaped front teeth in purple

                                SQUARE

                                Phlegmatic

                                People with square-shaped teeth typically have:

                                • Lack of incisal dominance
                                • Diverging axis
                                • Horizontal arrangement

                                Our facial analysis experts work with you to design a smile that meets your expectations exactly. And our simulations and mock-ups allow you to test and try before you commit.

                                A man smiling to show how his teeth look before his dental treatment with Digital Smile Design
                                A man smiling widely with a computer simulation of his new smile design digitally placed over his own teeth

                                It’s all about transforming your smile so that it fits with the personality you want to project.

                                It’s real, it works, and it has the power to change your life.

                                A young woman with her eyes closed smiling to show off her new smile after dental treatment with Digital Smile Design

                                You’re five steps away from life-altering confidence.

                                Find out how
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                                See and feel your future smile before treatment begins.

                                Book your ‘test drive’
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                                DSD Clinics do this life-changing treatment as standard.

                                Find yours today

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